Principles of GDPR:
Article 5 of the GDPR requires that personal data shall be:
a) processed lawfully, fairly and in a transparent manner in relation to individuals;
b) collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes;
c) adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
d) accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
e) kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals; and
f) processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
Article 5(2) requires that:
the controller shall be responsible for, and be able to demonstrate, compliance with the principles.
Breathe Health and Fitness Privacy Statement
We respect privacy and your rights to control your personal data. Our principle guidelines are simple. We will be clear about the data we collect and why. Your data is sacredly protected by us. We do not and will not sell your data to third parties.
The prime purpose of collecting your data is to provide you with the most effective financial advice, or offer highly responsive customer support when something goes wrong.
This Privacy Statement (the 'Statement') explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. The Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions. It applies to all services offered by Breathe Health and Fitness. It also applies to any Breathe Health and Fitness related websites, as well as other offline interactions, such as visiting the Breathe and Fitness Studio or attending a Breathe Health and Fitness event (collectively referred to as, 'Services'). Please read this Statement carefully to understand how Breathe Health and Fitness may collect, use and share your personal information. The terms 'we', 'us', or 'BHF' are each intended as reference to Breathe Health and Fitness.
The Types of Personal Information We Collect
Information you provide to us
We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about BHF Services or when you contact us for assistance.
Information we collect automatically
We automatically collect information about you. We may, for example, collect information about your general geographic location and whether you interact with content available on our websites and how.
Information obtained from other sources
We may receive information about you from other sources, including third parties, such as service partners and partners with whom we offer co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.
How We Use Personal Information
BHF uses the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your account, new products or services available.
BHF uses the data for the following purposes:
Providing our Product Experience
Security, Safety, and Dispute Resolution
Communication, Marketing and Advertising
Providing our Product Experience
We use data to provide, operate, support and improve the BHF Products and Services we offer. This processing is necessary for the performance of the agreement we have with you.
We use data to respond to customer enquiries, diagnose problems and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.
We continually use data for research purposes and to develop and improve our BHF Products and Services, including maintaining and improving the performance of our BHF Products and Services, developing and adding new features or capabilities. This processing is necessary to serve our legitimate interest.
Security, Safety and Dispute Resolution
We use data to protect the security and safety of our BHF Products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.
Communication, Marketing and Advertising
We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication (including through the BHF app) to inform you about new BHF Products or Services, security or software updates, update you on a support issue, invite you to take part in a survey. This processing is necessary to serve our legitimate interest.
How We May Share Personal Information
BHF does not and will not sell personal information about our customers. We only disclose your data as described in this Statement. We may share information with the following types of third parties.
Third Party Vendors
BHF uses a variety of third-party vendors to carry out services like website management and hosting, online Product services and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorized and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of BHF and in accordance with this Statement. It is our legitimate interest to process your personal data for these purposes. We will disclose your personal data to our service providers, including Glofox, which supplies our cloud business management platform and booking apps. Glofox is also subject to certain obligations with regard to the security of your personal data processed via the booking app. However, your rights, as set out in this privacy statement in relation to your personal data processed through the Glofox Platform are owed to you by us, and you should contact us if you have any queries in relation to the use of your personal data through Glofox. Please email BHF at:
When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.
Sale or Merger
We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you and inform you of your rights.
The Legal Bases for Using Personal Information
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Services and the content on our websites and app, to send you notifications about updates or information about FIRM Services or to use your personal information for administrative, fraud detection or legal purposes.
Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you (e.g. in your BHF Registration Form), you may exercise your right to object by sending an email to:
Security, Storage and Retention of Personal Information W
BHF is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.
While no Service is completely secure, BHF takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during transition over the Internet.
You can only access your BHF account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.
If you have any questions about the security of your personal information, you can contact us.
Personal data collected by BHF may be stored and processed in your region, or in any other country where BHF or its affiliates, subsidiaries or service providers are located or maintain facilities. BHF has put in place adequate mechanisms to protect personal information when it is transferred for example by using only companies that are GDPR compliant.
BHF will retain your personal information for as long as we deem it necessary to enable BHF to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to:
Your Rights and Choices
We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:
you can ask us for a copy of the personal information we hold about you;
you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
in certain situations, you can also ask us to send the personal information you have given us to a third party.
Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.
We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting us.
We will respond to your request as soon as possible but certainly within 30 days.
Your Communication, Marketing and Advertising Preferences
You can opt out of receiving direct marketing communications from BHF by following the instructions included in every email sent to you via the “Unsubscribe” tab. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.
Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, routine customer service messages such as information about current or past purchase, service interruptions, data breaches or other significant.
How to Contact Us
If you have any questions about the use of your personal information, please email us at:
Unless otherwise stated, BHF is a data controller for personal data we collect through our Services subject to this Privacy Statement. Our address is: Breathe Health and Fitness, Off Boscawen St. Truro, Tr1 2QU
Changes to Our Privacy Statement
BHF may modify or update this Statement when necessary, to reflect customer feedback and changes in our BHF Services. Please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to the Statement or in how BHF uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how BHF is using and protecting your information.
The following are basic questions you may have about our privacy statement. We recommend that you read the detailed statement above for additional details.
Why is BHF updating its privacy statement?
We now meet the high standards required by the European Union's General Data Protection Regulation (GDPR) and have updated our privacy statement to reflect that. We also strive to simplify language and remove jargon, to make our privacy statement easier to read and understand.
What is the GDPR?
The GDPR is a regulation intended to strengthen and unify data protection for everyone within the European Union (EU). The GDPR requires greater openness and transparency from companies on how they collect, store and use personal data, while also imposing tighter limits on the use of personal data.
How often do you anticipate updating your privacy statement?
We will update our privacy statement as necessary to ensure that our policies are in line with international regulations, our product and business practices.
How is my information used?
BHF uses data for the following purposes:
Future Service Development
Security, Safety, and Dispute Resolution
Service Performance Analysis
Communication and Marketing
Does BHF sell information to third parties?
No. We never have. And we never will.
Can I opt out of sharing my information with BHF?
Yes, you can opt out of submitting certain types of personal information to BHF. Certain types of data that we collect are a necessity and you will not be able to opt out from this data collection, sharing and/or processing ('Functional Data').
How do I delete my personal data from BHF and what are the consequences?
You can always send us an email via: or contact us and request that your data be deleted. Please note, however, that by deleting your personal data your service from BHF may be affected.
How long does BHF keep my information?
BHF retains personal data for as long as necessary to provide Services, support your Product and fulfil transactions you have requested, or for other essential purposes such as complying with our legal obligations, and resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different Products or Services, actual retention periods can vary significantly. For example, we will keep all functional data on file for at least as long as you have an active relationship with BHF.
How is information stored and secured on BHF’ servers?
BHF is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. Any data we transmit over the internet is protected using encryption.
What safeguards are in place for children who have access to BHF products?
BHF does not target and is not intended to attract children. BHF does not knowingly solicit personal information from children or send them requests for personal information.
How can I contact BHF if I have questions regarding BHF' privacy statement?
If you have any questions about the use of your personal information, please send us an email to: